Best practices

Testing before launch

Four questions to ask it before your customers do.

Open your site and ask the assistant these four. Read the answers as a customer would.

  1. Something it should know. "How long does shipping take?" It should answer in a sentence, with the fact from your page.
  2. Something it should not know. "Do you ship to the moon?" It should say it does not know, and offer your team. No guess.
  3. Something that needs a person. "I want a refund." It should take the details and hand off. It should not promise the refund.
  4. Something with a product. "Recommend a gift under fifty." It should name one or two real products that are in stock, with prices.

If any of the four goes wrong, the fix is almost always a source: missing, unclear, or contradicting another.

Test chats use replies, 1 for each answer, like a real customer's. The Ready Check on Home asks eight such questions for you.